Reflections:
HIGH NOON WITH TWO SOLONS
By Jose N. Carreon
The agenda for discussion
was serious and urgent but the flow
and ebb of our exchange of ideas was
very light and surprisingly productive.
Ranged on one side were
officials of the Film Academy of the
Philippines and representatives of
the anti-piracy and theater organizations.
Across the table were two solons who
may yet turn out to be the knights
in shining armor who can for the moment
give the ailing film industry a breathing
spell.
Congressman Prospero
‘Butch’ Pichay and Senator
Ramon ‘Bong’ Revilla Jr.
met with a delegation of FAP officials—Director
General Leo G. Martinez, Chairman
Atty. Espiridion Laxa, treasurer Manny
Morfe, this writer—as well as
Dominic Du, vice-president for administration
of the Movie Industry Anti-Piracy
Organization, Inc., and Atty. Rolly
Dueñas, vp of the National
Cinema Association of the Philippines.
The time was high noon
which was very conducive to the buffet
lunch hour at the coffee shop of Shangrila
Makati.
The topic on the block
is the parallel efforts of the two
solons to calendar and to fight for
the approval of similar bills which
will cut the amusement tax for films
from 30 percent to ten percent—a
move which is sure to reinvigorate
the slumping local film industry which
is expected, sad to say, to come up
with a meager 50 or so films for the
whole of 2006, already inclusive of
the 10 Christmas filmfest entries.
Everything was so light
and vibrant and the feeling around
the table was that the bills we were
discussing are as good as approved.
There were talks of a two-tiered amusement
tax which will impose 10 percent on
local films and 20 percent on foreign
films. There was a suggestion that
films produced in the Philippines—even
if produced by a foreign company—can
also avail of the 10 percent tax incentive.

With
Congressman Pichay & Senator Revilla
(4th & 5th from left) are Atty.
Espiridion Laxa, Dominic Du, Leo G.
Martinez, Jose Carreon, Atty. Rolly
Dueñas and Manny Morfe
But what was evident
in our talks was the earnestness and
genuine concern exuded by both gentleman
solons about the plight of the local
films industry. For Senator Bong,
it was understandable. He is still
an actor and a film producer at heart.
Thus, we were more struck by the congressman’s
involvement in this undertaking. Slowly,
it dawned on us that Rep. Butch Pichay
is also an entertainment and movie
buff.
Over lunch which the
congressman skipped because he will
have blood chemistry test within the
day, Rep. Pichay bubbled with enthusiasm
as he unabashedly talked about his
ideas on local films and the need
to expand the market for films by
targeting the fickle and discriminating
audience worldwide.
In between ribbing and
teasing each other in bicameral fashion,
the Butch and Bong team virtually
vowed that they will continue on helping
the film industry even after the passage
of their particular pet bills re the
10 percent amusement tax.
It was very apparent
that the two solons are real buddies
and comrades. Rep. Pichay even regaled
us with campaign tales where he brought
the would-be senator to his sorties
in Surigao. “Siya lang ang dinala
ko don,” he declared, beaming
at the smiling senator.
The talks soon veered
towards film production. The senator
said he wants to produce a film for
a-last-week-of-November playdate He
even requested Mr. Du to reserve that
playdate for him inspite of the fierce
rivalry of Regal Films of Mother Lily
and Star Cinema of ABS-CBN to nail
down those playdates for their pics.
Not to be out-planned,
Rep. Pichay began talking about film
plots and concepts he has in mind.
As if plucking storylines from a magic
hat, he rattled off several plots
which can be adapted into films.
To twit the senator
beside him, he said a good project
is something about a gallivanting
husband who is constantly getting
in trouble with his jealous wife.
“Maganda ito kung yung main
character e isang senador,”
he roared in laughter. Then he mentioned
scenes where the playboy husband gets
in trouble. The senator saw a chance
to strike back and declared: “Butch,
sa iyo siguro nangyari yan. Alam na
alam mo e.” All broke out in
boisterous laughter.
Turning serious, the
congressman opined that there is really
a need to expand the audience of local
films and that can only be achieved
if we begin to produce films which
can be competitive internationally.
Mr. Du informed the group that some
majors (companies such as Warner Brothers,
Paramount, Sony, etc.) are actually
looking for co-production ventures
with local film companies.
Rep. Pichay said the
country has many scenic places which
can be used interestingly in films.
He mentioned Busuanga in Palawan where
a story about Filipino and foreign
surfers can unfold. He also mentioned
the possibility of tackling kidnapping
stories by terrorists.
He also mentioned the
possibility of making digital films,
saying that he has six digital cameras
which can be used for this undertaking.
The talks rolled
on and on and the feeling was that
the bills approval was a done deal.
For us, it was a noon where we got
a peek into the plans and programs
of two solons about their modest way
of extending a helping hand to the
slumping film industry. And what we
saw and heard was encouraging enough.