KOMIKS
By Alex J. Socorro
On
February 28, President Gloria Macapagal-Arroyo
conferred presidential medals of merit
to six personalities who had greatly contributed
in the propagation of the now extinct
Komiks. The simple ceremony was held at
the Malacañang Palace.
The lowly Komiks was one
of the unsung educational tools where
the masses had learned the proper use
of the Filipino Language. Before the regime
of the television, Komiks novels and short
stories, presented in eye-catching illustrations,
were the usual conversational pieces of
market vendors, jeepney drivers and the
rest of the common man in the streets.
Fictional characters like Kengkoy, Zuma,
Divino, Darna, Captain Barbell and Kampanerang
Kuba can be likened to the prevailing
TV soap personalities. Aside from giving
color to the slow pace of life when television
was a luxury and the internet was yet
to be dreamed of, the Komiks industry
provided not only employment but also
a venue for artistic expression.
At the height of the Komiks
era, Ace Publications was the leading
publisher followed by GMS, Philippine
Education Company and GASI which was owned
by the Roces family. Bulaklak and Liwayway
were also in the run for the money although
they couldn’t be considered hard
core Komiks because they’re more
of a magazine with a variety of articles.
Tagalog Klasiks and Pilipino Komiks specialized
in serials while Wakasan, as the name
implies, was the trademark for short stories
done in suspenseful illustrations. Funny
Komiks, intended for elementary students
with humorous fairy tales in modern versions,
was the last Komiks to be born.
With the demise of Ace Publications
in 1963 due to labor strike, PSG Publishing
was quietly born at the residence of Pablo
S. Gomez. Its flag-bearer United Komiks
came out with the maiden issue in January
of 1964, mostly with stories from the
pen of a prolific writer who became an
entrepreneur by accident. Pablo S. Gomez,
who was already an established Komiks
novelist at the time, felt that Komiks
was an industry in a sense that Komiks
gave stiff competition to the radio drama
and considering that the literary value
of the Komiks was already a part of our
culture.

Pablo
S. Gomez with Manny Morfe, head of PDGP
(Production Designers Guild of the Philippines)
So as not to
be over-exposed in his own publication,
Pablo used pen names such as Rene Rosales
to give an impression to the readers that
United Komiks has several writers. Pablo
also utilized his equally talented brother,
Daddie Gomez who sported the pseudonym
Tennessee Francel and D. G. Salonga, all
taken from his real name Dominador Salonga
Gomez. The success of Pablo’s publishing
house beckoned the best in the field with
the names of Rene Villaroman, Greg Igna
De Dios, Tony Tenorio, Rico Bello Omagap,
Nestor Redondo and Mars Ravelo who used
the alias Virgo Villa. Pablo also gathered
renowned illustators Alfredo Alcala and
Francisco Coching.
Pablo S. Gomez can be credited
for starting the careers of Komiks artists
like Alex Nino and the great Komiks writer
Carlo J. Caparas who created the character
Bakekang which was played by Nora Aunor
in the film version. Carlo later on became
a film director and ventured in film production
together with wife Donna Villa.
Sooner than expected, United
Komiks gave space to its siblings when
PSG Publishing broadened its horizon with
Continental Komiks and later on added
to its menu Kidlat Komiks which centered
on modern folklore and Planet Komiks which
specialized in science fiction stories.
With his inborn business savvy, Pablo
decided to expand and moved his business
to a four-story building in Balete Drive
corner Aurora Blvd. to provide more employment
to writers, illustrators, distributors
and even sari-sari stores which rented
out Komiks for five centavos.
It’s heartening to
note that the government had finally realized
the value of the Pinoy Komiks. In the
recent awarding held in Malacañang,
President Arroyo had instructed the NCCA
(National Commission for Culture and the
Arts) to come up with measures on how
to revive the Komiks industry. Cecille
Guidote, NCCA’s Executive Director,
instantly came up with the idea of a contest,
a sort of a search for new Komiks writers
and illustrators. The contest will be
named Gantimpalang Carlo J. Caparas and
is to be launched soon with a 300,000-peso
grant for the prizes. Caparas is one of
the six awardees of the Presidential medal
of merit together with Tony Velasquez,
the acclaimed father of Filipino Komiks
and creator of Kengkoy; Francisco Coching,
the greatest Komiks illustrator of their
time; Larry Alcala, the famous cartoonist
who created Spice of Life and Kalabog
en Bosyo; Mars Ravelo, creator of Darna
and Captain Barbell; and Emilio Yap of
the Manila Bulletin. However, the ceremonies
proved surprising for Komiks lovers with
the missing name of Pablo S. Gomez in
the awards list.
Aside from being a prolific
Komiks writer and Komiks publisher, Pablo
S. Gomez also made a name for himself
as one of the local movie industry’s
best scriptwriters. It is a known fact
that Pablo was the favorite scriptwriter
of the late Fernando Poe, Jr. Some his
famous Komiks novels which saw life in
the silver screen were Kurdapya, played
by Gloria Romero, Eva Fonda which featured
Alma Moreno, Pitong Gatang which caused
the discovery of Fred Panopio’s
singing talent, Kamay Ni Hilda, Recuerdo,
Susanang Daldal with Susan Roces in the
title role, Taong Buwaya, Batang Bangkusay
and Pagbabalik Ng Lawin.

Pablo
S. Gomez with Josefino Cenizal, head of
the UFIMDAP (United Film Musical Directors
Association of the Philippines)
In the last
Luna Awards, Pablo Gomez was bestowed
with a Lifetime Achievement award for
his valuable contributions to the movie
industry. At present, Pablo Gomez heads
the Screenwriters’ Guild of the
Philippines under the aegis of the Film
Academy of the Philippines.
A year ago, Kampanerang
Kuba and Mga Anghel Na Walang Langit,
two of Pablo’s masterpieces, were
revived by ABS-CBN for their primetime
battle. The grand old man of the Pinoy
Komiks acted as headwriter and consultant
for the said TV serials. Aside, the Kapamilya
Channel had Pablo deliver 30 stories,
plots and concept for an unspecified amount
in the seven-figure bracket.
Except for dwindling sales,
there was no clear reason why Komiks vanished
during the onset of Martial Law. But with
the attention being given by the government
at present, Komiks may yet do a proverbial
phoenix or a Biblical Lazarus. And hopefully,
Pablo S. Gomez, although already counting
73 but still with a mighty pen in hand,
may join the fun and prove that writing
Komiks is lovelier the second time around.
Comments to this article
can be sent to ajsocorro@yahoo.com